Dan Foster
Learning Experience Design

I help organisations move beyond tick-box compliance and one-off training events. Engaging, evidence-based learning experiences designed to change behaviour.



Projects

Video

Regulatory Remedy

Outdated compliance training was hurting the Learning & Development Team's reputation. Here's how smart design, data, and strategic thinking helped me to build influence, trust, and change perceptions of digital learning at a top UK insurer.Date: 2023-25
Audience size: 10,000
Tools used:

  • Articulate Storyline, Rise, 7Taps

  • Adobe Creative Cloud: Illustrator, After Effects, Photoshop, Premiere Pro

  • Power Automate, Power BI

  • Workday Learn, SumTotal


Video

Your voice

How I put professional video production capability in the hands of colleagues across the business – no technical expertise required.Date: 2024-25
Audience: Hundreds of internal collaborators from across the organisation.
Technology:

  • RapidMooc Pro+

  • Learning Glass

  • Video by Blackmagic

  • Audio by Audient, AKG, and Boya

  • Adobe Creative Cloud

  • Articulate Rise


Skills

I combine creativity, analytics, and instructional expertise to deliver impactful digital learning experiences.Core strengths include:

  • Instructional design: Designing innovative, learner-focused experiences grounded in adult learning principles, cognitive science, and modern instructional theory.

  • Multimedia production: Creating professional digital media, including video, motion, graphic design, audio production and sound design, narration, and interactive content using authoring tools or HTML/CSS/JS.

  • Data analytics, statistics and machine learning: Leveraging Python, Power BI, Tableau and Excel to analyse learner behaviour, predict training effectiveness, and drive continuous improvement.

  • Leadership & coaching: Experience mentoring, coaching, and embedding industry-leading practices to elevate instructional quality and strengthen team culture.

  • Fluent across tools and technology: Articulate Storyline & Rise, Adobe Creative Cloud (Illustrator, Photoshop, After Effects, Premiere Pro, InDesign), HTML/CSS/JS and Python, MS 365, Power BI, Tableau, Learning Management Systems (Cornerstone, Workday, Success Factors, SumTotal).

Latest experience

Jan 2021 -
Digital Design Consultant
Major UK Insurer

End-to-end learning consultancy for a major UK insurer, specialising in digital and data-driven solutions. Accountabilities include stakeholder engagement, project management, needs analysis, instructional design, creative development and evaluation.

  • Managed a mandated regulatory learning programme for a company-wide audience of 10,000 colleagues regulated by the FCA, PRA, ICO, CMA, etc. Generated over £45k annual savings. Enhanced learner experience; average ratings increased from 3.8 to 4.7/5.

  • Established a multi-functional in-house media production studio, enabling high-quality video creation and user-generated content through professional-grade audio/video, lighting and green screen. Powered by RapidMooc and Learning Glass.

  • Developed data-driven learning strategies and internal products for customer-facing teams, driving improved performance outcomes through learning and development.

Contact


Regulatory Remedy

Transforming regulatory learning at a major UK insurer


Outdated compliance training was hurting the Learning & Development Team's reputation. Here's how smart design, data, and strategic thinking helped me to build influence, trust, and change perceptions of digital learning at a top UK insurer.Date: 2023-25
Audience size: 10,000

Video

Why was this project a success?

I used data to create a mandate for change: Nobody wants to do a bad job. But user data told us that our colleagues demanded more. I created an interactive dashboard to visualise user feedback and began to build the case for change – first with my leadership team, then with each of the 12 compliance topic owners.

I brought a compelling vision:I want to build something we can be proud of. Something that feels modern and impactful. I want to present your topic in a way that delivers value for our business and our people. No more eye-rolling every quarter. I have the skills and vision to get us there, all I need is your trust and expertise.

I made decision-making the focus of compliance learning: Reorienting my stakeholders away from what people need to know, to what people need to do was crucial. Following this change, training centres on action rather than theory – identifying triggers and choosing the appropriate response.


What was the impact?

  • Improved user response: I increased average ratings from 3.8/5 to a sustained 4.7/5 while increasing the volume of responses - over 380,000 user reviews were submitted over three years.

  • Reduced development and project management costs: I brought all work in-house, slashing annual supplier costs by £45k. I also managed project planning, co-ordination, and implementation.

  • Increased demand for regulatory & compliance learning: I worked with new stakeholders to add topics like Data Ethics and Artificial Intelligence, Diversity, Equity and Inclusion, Anti-Bullying and Harassment, and Economic Crime to the traditional compliance curriculum.

  • Credibility for the Digital Learning Team: The sustained success of this initiative created a platform for my team to collaborate with business functions across the organisation – moving beyond compliance into behaviour change and strategic enablement.


Tools and technology

  • Articulate Storyline, Rise, 7Taps

  • Adobe Creative Cloud: Illustrator, After Effects, Photoshop, Premiere Pro

  • Power Automate, Power BI

  • Workday Learn, SumTotal




Your Voice

Enabling knowledge sharing and amplifying colleague voices through user-generated content.


How I put professional video production capability in the hands of colleagues across the business – no technical expertise required.Date: 2024-25
Audience: Hundreds of internal collaborators from across the organisation.

Video

Why was this project a success?

The studio was designed for everyone, not just creatives: Most colleagues don’t think of themselves as video producers – and they shouldn’t have to. The studio’s user-friendly system meant anyone could walk in and start recording without technical knowledge. To make the experience even smoother, I created digital training resources accessible via QR code, so users could quickly launch step-by-step guides. The result was a space that felt exciting and empowering rather than intimidating.

It broke a bottleneck that was slowing the business down: Before the studio, video production meant joining a long queue for the company’s London-based Design Team, or settling for low-quality webcam recordings. The studio gave teams across the business a fast, professional alternative – putting high-quality video capability in their hands without the wait, cost, or compromise.

It opened up new ways of learning across the organisation: The impact stretched well beyond the L&D team. Teams who had always relied on face-to-face delivery, like those responsible for health and safety training across our vehicle repair network, were able to create professional video-based training for the first time, reducing costs and enabling on-demand access for a hard-to-reach workforce.


What was the impact?

  • Lower bar to entry for high-quality User-Generated Content: The combination of an intuitive touchscreen system and QR-accessible guides meant colleagues needed no technical background to produce professional-quality video. Teams who had never considered creating their own content were recording, editing, and publishing independently – shifting the L&D team’s role from bottleneck to enabler.

  • Amplifying diverse voices: Partnering with the Diversity Trust, the studio became a space for colleagues to share stories that really mattered – LGBTQ+ experiences, faith, family, and caring responsibilities. These weren’t polished corporate messages; they were authentic, personal, and human. Content that would have been difficult or costly to produce any other way became some of the most meaningful material we created.

  • Reducing costs and unlocking on-demand training for hard-to-reach teams: For geographically dispersed teams who were reliant on face-to-face delivery, the studio was transformative. Health and safety training that once required an instructor to travel to site could now be delivered on-demand via video, reducing delivery costs and making it easier for colleagues to access training when and where they needed it.


Tools and technology

  • RapidMooc Pro+

  • Learning Glass

  • Video by Blackmagic

  • Audio by Audient, AKG, and Boya

  • Adobe Creative Cloud

  • Articulate Rise